Cowan & Sons (formerly Maxi’s cafe) has become a Stockbridge institution. The once fishmongers has been home to the local cafe for over 18 years. Lift were asked to create a new identity for the family business.

The Cowan & Sons logotype curves to create the large C logo. The crafted modern shape works well with the traditional typography which was inspired from the owners great grandfather’s window cleaning business calling card.

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